Why are Taylor Swift and Beyoncé’s concert films so successful? Is the recent surge in concert films ushering in a new era in cinemas?

One is the “music industry”, the other is the “queen” – Taylor Swift and Beyoncé “revived” cinema in the US when theater owners seemed to be tired of waiting for Hollywood to carry out its mission to solve the problem. rescue.

“Everyone wants a different kind of experience,” one expert told Yahoo. “So every seat at a movie concert is considered front row.”

Is the recent surge in concert films ushering in a new era at the cinema?

With Beyoncé’s “Renaissance: A Film” and Taylor Swift’s “The Eras Tour,” the two superstars are helping usher in a new era of concert films.

Travis Knox, Associate Professor at Chapman University’s Dodge College of Cinema and Media Arts, said recent successes in the concert film genre are Beyoncé’s “Renaissance: A Film” and “The Eras Tour ” by Taylor Swift, has opened up a whole new era.

Mr. Travis Knox also added that “There is not much different, the production and marketing costs are relatively cheap but come with tons of guaranteed free advertising. Shows like Swift and Beyoncé naturally meet those criteria.”

Taylor Swift attended “The Eras Tour” launch in Los Angeles.

Globally, Swift’s concert film, distributed by AMC Theaters, has grossed more than $249 million at the box office to date, BoxOfficeMojo reported. It is second only to the documentary about the concert after Michael Jackson’s death, titled “This Is It”, which grossed more than 261 million USD globally in 2009. On December 13, its 15th birthday. 34, a cut from “The Eras Tour,” will be available to rent on platforms like Apple TV, Prime Video and YouTube.

Beyoncé followed Swift’s footsteps, releasing her own concert film on December 1. Previously, just 6 months after its release, “Renaissance World Tour” set a box office record, while behind-the-scenes footage had not been released. According to Hollywood Reporter, Beyoncé’s nearly three-hour film “Renaissance: A Film”, also distributed by AMC Theaters, grossed 21.8 million USD in North America in its first three days of release and became the highest-grossing film in the world. highest opening for early December in two decades.