Meghan Markle Shifts Nearly 1 Million Jars of Jam — But Why Are Her Other Spreads Struggling to Sell?

Meghan Markle Shifts Nearly 1 Million Jars of Jam — But Why Are Her Other Spreads Struggling to Sell?

Meghan Markle’s lifestyle brand has recorded a surprising early success, with reports claiming that almost one million jars of her signature jam have been shifted in a relatively short period.

The figure, while impressive, has sparked a fresh debate online and in business circles: why is the jam flying off shelves while her other spreads fail to gain the same traction?
According to sources close to the project, the jam became the brand’s breakout product thanks to a mix of scarcity marketing, celebrity influence, and social media buzz.

Limited releases created urgency, while high-profile friends and influencers shared curated images of the jars on Instagram, instantly turning the product into a lifestyle symbol rather than just a food item.

For fans of the Duchess of Sussex, buying the jam felt like buying into Meghan’s carefully crafted aesthetic of wellness, simplicity, and modern royalty.

However, that momentum has not translated to her wider product range. Other spreads — reportedly including honey blends and specialty preserves — have struggled to match the jam’s performance. Industry analysts suggest this may come down to brand focus and consumer perception. The jam became iconic quickly, while the additional spreads lacked a clear identity or emotional hook strong enough to drive repeat purchases.

Pricing has also been a talking point. While loyal supporters are willing to pay a premium for a single “must-have” item, they may hesitate when faced with a broader lineup at similar price points. In today’s cost-conscious market, consumers are selective, even when a celebrity name is attached.

Critics argue the situation highlights a familiar challenge in celebrity branding: viral success doesn’t always equal sustainable demand. A hero product can carry a brand only so far if the supporting products fail to tell a compelling story or meet everyday consumer needs.

Supporters, on the other hand, believe Meghan’s team is playing a long game. By establishing the jam as a flagship product, the brand can refine, relaunch, or reposition its other spreads over time — potentially learning from early missteps and customer feedback.
Whether the “nearly 1 million jars” figure proves to be a marketing milestone or a short-lived spike, one thing is clear: Meghan Markle remains a powerful commercial force. The challenge now is turning headline-grabbing success into a balanced, profitable product portfolio that goes beyond a single viral jar.
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