Donald Trump Releases ‘Eras Tour’ Campaign Shirts Days After Taylor Swift Endorses His Opponent

Donald Trump’s newest piece of campaign merch may look familiar to Taylor Swift fans.

On Thursday, Sept. 12, the Team Trump X account posted a caption that read, “Calling all Swifties for Trump,” along with a photo and link to purchase a Trump Era White T-shirt.

Priced at $36, the design closely mimics Swift’s verified Eras Tour T-shirt. A black-and-white photo of Trump is printed on top of a colorful grid of other photos of him.

The Swift-inspired merch follows Swift’s endorsement of Trump’s opponent, Vice President Kamala Harris, on Tuesday night.

“I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” the “Cruel Summer” singer, 34, wrote on Instagram. “I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”

The endorsement also addressed how Trump previously shared AI-generated photos of Swift that falsely implied she was backing the Republican ticket.

It really conjured up my fears around AI, and the dangers of spreading misinformation,” Swift wrote. “It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”

At the end of the statement, Swift signed as a “Childless Cat Lady,” a nod to controversial comments made by Republican vice presidential nominee J.D. Vance in 2021.

Trump, 78, downplayed Swift’s endorsement of Harris in an interview with Fox & Friends on Sept. 11. “It was just a question of time… But she’s a very liberal person. She seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace

The Trump campaign is not the first to release Swift-themed merch. Moments after the endorsement, the Harris-Walz campaign started selling Swift-style friendship bracelets. The $20 blue and black bracelets read “Harris Walz 24” with proceeds supporting the Harris Victory Fund.

The Democratic National Committee is also making use of the “eras” phrasing. New digital billboards in New York City’s Times Square and on the Las Vegas Strip display a photo of Harris with text that reads “We’re in our Kamala Era.” Another billboard references Swift’s hit song “…Ready for It,” from her 2017 Reputation album, reading “A New Way Forward… Ready for It?”