Why companies keep betting — and losing — on Harry and Meghan

These productions are part of the deal the pair signed with the streaming platform in 2020, reportedly worth $100 million. It has resulted in some hits, or rather, a hit: a multipart documentary called “Harry and Meghan” about the duo’s romance, turbulence with the royal family, and their move to the US. It became Netflix’s most-watched documentary debut. (If you haven’t seen it, the early episodes are quite good, in my opinion, but by the end it drags.)

H&M’s deal with Netflix has also produced some misses. Netflix dropped “Pearl,” an animated children’s series Meghan created through her and Harry’s production company, Archewell Productions, before it even premiered. Netflix executives reportedly turned on the idea because they figured kids wouldn’t really care who made the show, even if she was a duchess. Two other documentary series the pair put out on Netflix, “Heart of Invictus” and “Live to Lead,” didn’t break through. The Wall Street Journal reported in 2023 that Netflix had also rejected at least two TV ideas from Meghan and Harry and that the company was unlikely to renew their deal with them in 2025. Netflix did not return a request for comment for this story.

After four years outside the official orbit of the royal family, as The WSJ notes, the documentary and Harry’s memoir “Spare” are the only impactful things Harry and Meghan have produced. It’s hard not to look at all of this and say, OK, Harry and Meghan seem nice, but if I ran a company, I probably would not be making big deals with them.

While Spotify has already washed its hands of the Sussexes, Netflix is still trying to work with them. As Michael Pachter, a managing director at Wedbush Securities who’s covered movies, entertainment, and tech for two decades, explained, it’s because they’ve still got that $100 million deal. It’s one of many such agreements Netflix signed with big names when it was trying to better establish itself and get eyeballs, including with Barack and Michelle Obama, Ryan Murphy, and Shonda Rhimes.

“The $100 million at the time sounded like a good idea, and who knew that the two of them would be such duds on camera?” Pachter said.

It’s possible one or both shows could take off like their personal documentary did. There’s still juice in the Meghan and Harry storyline. Netflix may be hoping there’ll be some halo effect from “Suits,” the 2010s-era legal drama Markle was in that recently became a Netflix hit.

The shows being proposed now will likely be relatively inexpensive to make — it’s not wildly costly to pay a camera crew to film Harry playing polo or Meghan cooking something in her kitchen (if that’s what her show turns out to be). Productivity prospects may be better here because Meghan and Harry won’t really have to do much of anything extra except exist as themselves. Harry won’t need to come up with a podcast concept, which he reportedly struggled to do with Spotify — he just has to ride a horse. And maybe just keeping on good terms with the Sussexes is worth it in case more drama erupts from the royal family. Perhaps Prince Harry decides to try to get back into the royal fold and documents that. A public breakup with Meghan and Harry may also be a mess Netflix doesn’t want to deal with