WATCH: Travis Kelce Teary-Eyed Gives Girlfriend Taylor Swift a Shoutout ” Thankful for coming into my life”

Travis Kelce and Jason Kelce’s merch is reaching new heights in the United Kingdom, and the Chiefs tight end was quick to thank his girlfriend, Taylor Swift, for the assist

While discussing the spike in sales during the Dec. 13 episode of their New Heights podcast, Jason asked his brother, “A lot of Swifties over there in the U.K.?”

“There’s gotta be,” Travis replied. “Only reasonable solution to all of this.”

Since Taylor and Travis began dating, many Swifties have taken a newfound interest in the NFL, and the Kansas City star in particular, likely leading to an increase in sales.

As for Jason, who plays for the Eagles, he thinks there may be a glitch over his shirt purchases—humbly suggesting on the podcast that people may be snagging his jersey because they think he’s dating Taylor instead of his brother.

“No, they’re all Kylie Kelce fans,” Travis quipped back. “Shoutout to Kylie, shoutout to Taylor. Thank you guys.”

Travis has certainly been the lucky one since his whirlwind relationship with Taylor went public in September, but the “Karma” singer also seems stuck in a lavender haze.

“We’re just proud of each other,” the singer told TIME magazine in her Person of the Year profile published on Dec. 6. “When you say a relationship is public, that means I’m going to see him do what he loves, we’re showing up for each other, other people are there and we don’t care.”

Most recently, Taylor was by Travis’ side when he struck out and was crawling home after his loss against the Buffalo Bills on Dec. 10. Later that evening, the couple was spotted packing on the PDA at a Christmas party in Missouri.

And although she’s currently on a break from her tour, the NFL player did travel to support Taylor during the Argentina leg of the Eras Tour. He was only able to see one show due to inclement weather, but the guy on the Chiefs had a great time beside Scott Swift in the V.I.P tent on Nov. 12.

No. 1: He’s a Swiftie

Long before Taylor Swift’s attendance at Kansas City Chief’s Sept. 25 game became one of the definitive pop culture moments of the year, Travis Kelce was an admirer of the Grammy winner.

The star tight end’s interest in Taylor was first revealed by one of his teammates in a TikTok video posted by the Chiefs in August

Before Travis could answer the prompt of who his celebrity crush was when he was growing up, wide receiver Marquez Valdes-Scantling spilled, “Taylor Swift!”

Travis smiled at the camera before holding his finger up to his moustache, saying, “Alright now!”

Plus, Travis was just one of many celebs to attend Taylor’s record-breaking Eras Tour this summer. But more on that enchanting moment in a bit…

No. 2: He’s Not Her Usual Type (on Paper)

While he does have that daydream look in his eyes (especially when he sees Taylor on the big-screen at one of his games), Travis stands out a bit when you look back at Taylor’s dating history.

She is typically attracted to creative types, including actors (Joe Alwyn, Jake Gyllenhaal, Taylor Lautner and Tom Hiddleston) and musicians (Calvin Harris, John Mayer, Harry Styles, and, most recently, Matt Healey).

But perhaps that’s why her romance with the lighthearted and cheeky athlete—who signed a four-year deal worth $57 million in 2020—feels like such a refreshing option for Taylor after her six-year uber-private relationship with Joe came to an end this past April.

No. 3: He Publicly Pursued Her

Looks like the 8-time Pro Bowler’s wishes came true after he all but manifested his rumored romance with the superstar through sheer will, determination and declarations of infatuation

Travis publicly aired his failed attempt to shoot his shot and talk to Taylor when he attended the Kansas City stop on her Eras Tour July 7. As it turns out, he had a special gift for her: He made her a friendship bracelet bearing his “number” that he hoped to give Taylor. (He wouldn’t definitely say if it was his jersey number or phone number.)

Alas, the NFL’s best tight end couldn’t get past the line of scrimmage that is Taylor’s pre-show rituals.

“I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings,” Travis shared on the July 26 episode of his New Heights podcast. “So I was a little butt-hurt I didn’t get to hand her one of the bracelets I made for her.”

Despite his claim that he failed to reach the end-zone, many fans speculated that the two had been talking, something Travis more or less confirmed during a Sept. 22 appearance on The Pat McAfee Show.

“I threw it out there, I threw the ball in her court,” he explained. “I told her, ‘I’ve seen you rock the stage at Arrowhead. You might have to come see me rock the stage at Arrowhead and see which one’s a little more lit.’ We’ll see what happens in the near future.”

No. 4: She Isn’t In Hiding

Since her breakup with Joe, Taylor has been seen out and about much more frequently, including outings with friends in New York City and jubilant appearances at award shows, like the 2023 MTV VMAs.

But her most talked-about appearance? Sitting in Travis’ suite at the Kansas City Chief’s Sept. 24 home game against the Chicago Bears.

Rather than shy away from the attention, Taylor cheered, screamed “Let’s f–king go!” when Travis scored a touchdown and enjoyed beverages and a chicken tender with as one fan called it “ketchup and seemingly ranch.”

Like the public, even Travis admitted he was caught off-guard by Taylor accepting his invite.